Black Veil Brides is an American rock band based in Hollywood, California. The group formed in 2006 in Cincinnati, Ohio and is currently composed of Andy Biersack (lead vocals), Ashley Purdy (bass, backing vocals), Jake Pitts (lead guitar), Jinxx (rhythm guitar, violin) and Christian "CC" Coma (drums). Black Veil Brides are known for their use of black makeup, body paint, tight black studded clothing, and long hair, which were all inspired by Kiss' and Mötley Crüe's stage persona, as well as other 1980s glam metal acts.

The group's debut album We Stitch These Wounds was released July 20, 2010 and sold over 10,000 copies in its first week, ranking at No. 36 on the Billboard Top 200 chart, and No. 1 on the Billboard Independent chart. In late 2010, Black Veil Brides went on tour with bands The Birthday Massacre, Dommin and Aural Vampire.

Black Veil Brides first came to the attention of Lava Records president Jason Flom when the chief music officer at Hot Topic, John Kirkpatrick, told him about the incredible buzz that was building around the band, with their T-shirt attracting the second biggest sales in the country at that point. What was even more impressive was that they had built their fanatical following in a "DIY" fashion, such as in making their own self-funded videos. When Flom then heard their music and met the group, he decided that they were exactly what he'd been looking for, later commenting to HitQuarters: